X
Announcement |

Prof. Shafiullah Anis

  • Prof. Shafiullah Anis

    MBA IIM, Lucknow, B.Tech (Civil Engineering) HBTI, Kanpur
    Assistant Professor (Marketing)
    School of Business & Commerce
    Email: shafiullah@theglocaluniversity.in
    Phone: +91-9643348858




    EDUCATION

    Qualification

    Year

    University

    MBA (Marketing & HR)

    2012

    Indian Institute of Management, Lucknow

    B.Tech (Civil Engg.)

    2008

    HBTI, Kanpur

    RESEARCH INTEREST

    • Consumer Culture Theory

    • Brands

    • Advertising

    PROFESSIONAL EXPERIENCE

    • Olam International, Nigeria. Regional Sales Manager, October 2014 to July 2015

    • Reckitt Benckiser, Area Sales Manager, June 2012 to August 2014

    • Ircon International Ltd. (Indian Railways), Asst. Manager (Civil) August 2008 to June 2009

    • Visiting faculty HBTI Kanpur 2009

    • Research Associate, IIM Lucknow. April 2012 to May 2012

    SELECTED RESEARCH PUBLICATIONS DETAILS

    • ‘Unraveling Religious Advertisements’ Effectiveness in a Multi-Religious Society: A Case of India’. Journal of Indian Business Research

    • ‘Impact of Religious Iconography on advertisement effectiveness: Perspective of Majority and Minority faith in India’. 27th Australian and New Zealand Association of Management Conference 2013

    • ‘Impact of Store Environment on Adult Consumers’ Impulse Buying in India’. International Conference in Marketing IIM Lucknow 2011