By opting for a concentration in Marketing students proceed to acquire in-depth knowledge and skills in the areas of their choice from within marketing management such as product and brand management, integrated marketing communications, B to B marketing, sales and distribution management , services marketing, retailing, digital marketing and so on.
Several career paths are open to students with an MBA (Marketing). A career in brand management entails building and managing a brand through the product life cycle. A career as a market analyst would involve grappling with market data, discerning market trends and formulating appropriate strategies. A career in sales and distribution management would require travelling, building relationships and meeting sales targets. A career in marketing communication would involve crafting creative strategies to promote products and services through the different phases of a customer’s buying process.
These different career paths can be pursued in a variety of organisations including those in the FMCG sector, consumer durables companies, marketing research and consultancy firms, pharmaceutical companies, retail chains and healthcare service providers
An MBA with a finance specialisation provides student with the opportunity to study and acquire skills in advanced topics in financial management such as mergers, acquisitions & restructuring, corporate taxation, derivatives, security analysis and portfolio management, financial risk management etc.
An MBA graduate with a major specialisation in Finance has several career paths to choose from. A career in corporate finance involves acquiring financial resources to fund the operations and growth plans of a firm, manage its working capital, and plan for mergers or acquisitions. Commercial banking is another career path that a majority of students majoring in Finance choose. It entails managing a gamut of banking operations: personal and corporate banking, leasing, credit card banking, international finance and trade credit to name a few. Investment banking careers are much sought after nowadays. An MBA (Finance) professional engaged in investment banking would work with companies in issuing securities, facilitate investors in trading securities, and provide financial advice. Careers in insurance, real estate finance, venture capital and financial consultancy also beckon the MBA (Finance) graduate.
An MBA (Finance) graduate can pursue his chosen career path in a multitude of organisations. Medium and large sized Indian and multinational companies, commercial banks and other financial institutions, venture capital firms, consulting firms and insurance companies are just some of them.
MBA (Human Resources Management)
Areas of specialisation in Human Resources Management include, to mention just a few, training and development, performance appraisal and management, human resources planning, employee relations negotiations, industrial jurisprudence and employee engagement and empowerment.
As an HR Manager, an MBA (Human Resources) graduate gets to choose from a range of career paths that include, for instance, training, employee relations, and manpower planning and recruitment and compensation management.
Since the concern of MBA (Human Resources) graduates is with people, they can find opportunities to pursue their desired career in virtually any organisation that employs a sizable number of people. Opportunities also exist in the HR consulting sector which also opportunities for the MBA graduate to start entrepreneurial ventures.
MBA (International Business)
Due to the vast improvements in communication technology, the increased interdependency of national economies, the expansion of developing nations, and the internationalization of formerly domestic issues such as population and pollution, the world has become a global marketplace where the transfer of goods and services is not hampered by national borders. These factors have created a demand for MBA graduates with specialization in International Business.
An MBA degree in International Business would help landing in jobs in the areas of export- import management, global supply chain management, shipping management, international marketing, international finance & trade, hospitality & tourism management.
A career in International Business would open doors for various leadership positions in multinational corporations with no geographic boundary.
MBA (Business Analytics)
Businesses require right strategic decisions at the right time for growth and achieve long term goals. Managerial decision making is based on proper analysis of present situation and comparison of various strategic options for growth which requires collection and analysis of relevant information. Business analytics is the branch that deals with collection, storage, analysis, and interpretation of relevant qualitative and quantitative information for managerial decision making. Due to increased importance on use of quantitative information, these days business houses require trained professionals in the area of data analysis which has led to the growing demand for business analytics professionals.
An MBA degree in Business Analytics would help landing in jobs in the areas of data science, data analytics, fraud analytics, business intelligence, marketing analytics, financial analytics, consumer analytics, pricing modeling, predictive analytics, and risk analytics. A career in Business Analytics would open doors for various highly paid managerial positions in banking & financial services, IT & ITES companies, KPOs, market research organizations.