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Announcement |

Dr. Anees Ahmad

  • Dr. Anees Ahmad

    Ph.D., IIT (ISM), Dhanbad
    Assistant Professor
    School of Business & Commerce
    Email:   anees@theglocaluniversity.in
    Phone:  +91-9690679186




    EDUCATION

    Qualification

    Year

    University

    Ph.D.

    2016

    IIT (ISM), Dhanbad

    M.B.A

    2008

    UP Technical University, Lucknow

    B.A

    2005

    M.J.P. Rohilkhand University, Bareilly

    UGC NET & JRF in Management in June 2011

    RESEARCH INTEREST

    • Brand Management

    • Consumer Behavior

    PROFESSIONAL EXPERIENCE

    • March 2013 – July 2016 , Research Scholar, Department of Management Studies, IIT (ISM), Dhanbad

    • July 2011 – March 2013 , Assistant Professor, Department of Management Studies, Anand Engineering College, Agra ( Sharda Group of Institutions)

    • July 2008 – June 2011 , Lecturer, Ishan Institute of Management & Technology, Greater Noida

    SELECTED RESEARCH PUBLICATIONS DETAILS

    • Ahmad, Anees and Thyagaraj, K.S. (2015). Consumer’s Intention to Purchase Green Brands: the Roles of Environmental Concern, Environmental Knowledge and Self Expressive Benefits. Current World Environment, 10 (3), 879-889. ISSN: 0973-4929. (Indexed in Thomson Reuters)

    • Ahmad, Anees and Thyagaraj, K.S. (2015). Impact of brand personality on brand equity: The role of brand trust, brand attachment, and brand commitment, Indian Journal of Marketing, 45(5), 14 – 26. ISSN: 0973-8703. (Indexed in Scopus)

    • Ahmad, Anees and Thyagaraj, K.S. (2014). Evaluating the role of consumer brand relationship in brand equity formation. International Journal of Applied Business and Economic Research. 12(3), 603-614. ISSN: 0972-7302. (Indexed in Scopus)

    • Ahmad, Anees and Thyagaraj, K.S. (2015). Understanding the influence of brand personality on consumer behaviour. Journal of Advanced Management Science, 3(1), 38- 43. ISSN: 2168-0787.

    • Ahmad, Anees and Thyagaraj, K.S. (2014). Applicability of brand personality dimensions across cultures and product categories: A review. Global Journal of Finance and Management, 6(1), 9-18. ISSN: 0975-6477

    • Ahmad, Anees and Thyagaraj, K.S. (2014). Brand personality and brand equity research: Past developments and future directions. IUP Journal of Brand Management. 11(3), 19-56. ISSN: 0972-9097.

    Participations

    • Presented the paper "Applicability of brand personality dimensions across cultures and product categories: A review" at International conference on Modern Strategies for Management of Business, Economy, Services vis-a-vis Social Sciences- A sustainable Approach, JNU, Delhi, April 5-6, 2014.

    • Presented the paper "Reverse Innovation: Opportunities and Challenges” at National Seminar on Effectiveness, Ethics and Sustainability-The Measures of Organizational Excellence, IIT(ISM) Dhanbad, December 6-7, 2013.

    • Presented the paper “Brand Personality Dimensions and Cross Cultural Studies: A Review" at Eleventh AIMS International Conference on Management, IMT, Ghaziabad, December 21-24, 2013.

    • Participated in one week certification course on Research Methodology and Data Analysis, organized by Department of Management Studies, IIT(ISM) Dhanbad from July 14-18, 2014.